La Plage Riviera

Where Summer Luxury Meets the Côte d’Azur

Under the radiant Mediterranean sun, the fashion calendar takes a bold turn. From August 30 to September 1, 2025, Nice will host La Plage Riviera the new rendezvous for the world of high-end swimwear, beachwear, and summer accessories. Forget the impersonal crowds; here, elegance meets business in a curated, human-scale showcase featuring names like Reina Olga, Lise Charmel, Sundek, Havaianas, and more. The Côte d’Azur is ready to set the tone for summer luxury will you be there?